New customer email nurture

Learn more about how I helped this e-commerce retailer increase conversion among new email subscribers.

Situation

E-commerce retailer Leatherology wanted to refresh their new customer welcome emails and increase conversion among new email subscribers, especially from a growing customer segment: millennial professionals.

They also wanted a messaging strategy to address repeat subscribers and prevent them from applying multiple discounts after their first purchase.

Solution & Results

I created a 10-day email nurture and messaging strategy to educate new customers on the brand value proposition and product categories, and advised the client on how to set-up the campaign in their email marketing platform. I wrote email campaign copy, including a “Welcome Back” automation flow for repeat sign-ups.

Click to view the Welcome email nurture Email 1 | Email 2 | Email 3

Click to view the Welcome Back email version.

The new Welcome email series was a huge success. Revenue from new email subscribers grew 12% compared to prior year!