Website copy
Learn more about how I crafted a marketing messaging strategy to enable this industry conference to attract C-level executive attendees.
Situation
The Gartner ReimagineHR Conference program was expanding rapidly, and they needed website copy that not only communicated the logistical travel and registration information, but also the benefits of attending, in a way that resonated with C-level HR executive attendees.
They needed website copy to dial in on the top challenges facing HR leaders today, and signal a commitment to diversity in their program.
Solution
I led several customer insights activities, including attendee and client interviews to better understand how the conference meets the needs of its target audience.
I then wrote copy for the entire website, including the homepage, registration page, FAQs, and all campaign landing pages.
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