Promotional content

Learn more about how I helped this B2B brand increase awareness among a niche audience.

Situation

The Gartner Tech Growth & Innovation Conference wanted to increase awareness and conference attendance among a niche, hard-to-reach target audience: CEOs, product managers and product marketers who work for IT, technology and service provider organizations.

They needed promotional materials that clearly defined the ideal attendee and benefits of attending, and differentiated this conference from other B2B and IT conferences.

Solution

I wrote copy for multiple promotional materials, including:

  1. A 12-page informational brochure containing ticket pricing and travel details, agenda, and benefits of attending. View the brochure >
  2. A lead generation campaign and research e-book lead magnet. I distilled four highly technical IT research articles into a 13-page guidebook. View the e-book >

Click to view the samples

Promotional brochure copywriting sample thumbnail

Informational brochure

content marketing copy sample

Research e-book lead magnet

See more work samples

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